Simple reminders of God make us crave junk food, according to new psychology research

June 27, 2026 - 05:15

New psychology research suggests that subtle religious cues, such as hearing a Christmas carol or a call to prayer, may temporarily weaken a person's resolve to eat healthily. According to the study, reminders of God can lead consumers to crave ultra-processed and unhealthy foods.

The research indicates that these spiritual prompts lower an individual's dietary restraint, making them more likely to reach for junk food. The effect appears to be automatic, bypassing conscious decision-making. Participants exposed to religious words or symbols showed a marked increase in desire for high-calorie, low-nutrient items compared to those who were not.

Scientists believe the mechanism may be linked to a sense of comfort or surrender. When people feel a higher power is in control, they may relax their own self-discipline, including their dietary rules. This phenomenon, sometimes called "licensing," allows individuals to indulge without guilt, as the religious cue provides a psychological buffer.

The findings add a new layer to understanding how environmental triggers shape eating behavior. While the effect is temporary, it highlights how deeply ingrained spiritual associations can influence daily choices, from the grocery store to the dinner table. The study opens the door for further exploration into how cultural and religious contexts impact health habits.