Analyzing Green Behaviors in the Hospitality Sector

September 5, 2025 - 14:02

The hotel industry plays a crucial role in the global economy, yet it also contributes to various environmental challenges. Recent research has focused on understanding the green behaviors of frontline employees in this sector, emphasizing the importance of both institutional and individual dynamics.

The study introduces a drive-state-pressure model to analyze how various factors influence employees' environmental actions. It highlights that while institutional support and policies are vital in promoting eco-friendly practices, individual motivations and pressures also significantly impact employees' green behaviors.

By fostering a culture of sustainability within hotels, management can enhance employee engagement in environmentally friendly practices. This involves not only implementing effective policies but also addressing the psychological and social factors that drive employees to adopt green behaviors.

The findings suggest that a holistic approach, considering both institutional frameworks and individual motivations, can lead to more effective environmental practices in the hospitality industry, ultimately benefiting both the economy and the planet.